Today marks the beginning of SHINee’s much-anticipated “Why So Serious?” promotional era with both the music video and album being released to the public.
Although Jonghyun was unable to be present in the video due to an injury, the remaining members succeeded in presenting a video that delighted fans to the best of their ability. The four members re-recorded “Why So Serious?” with re-distributed lines for the video, but Jonghyun’s voice remains unmistakably present in all its glory for the album version.
Fans were able to get a glimpse of SHINee’s choreography in the “Why So Serious?” music video teaser released on the 22nd. The dynamic dance that can be viewed more wholly in the full music video is the work of world-class choreographer Devin Jamieson.
Both the dance and the story present in the music video are reminiscent of the lyrics to the song. As “Why So Serious?” begins describing a zombie’s awakening, SHINee lies down on the floor and reaches toward the sky. SHINee’s zombie dance concept is evident in the way the members stagger in a zombie-like fashion throughout the video.
In other news, the physical release of SHINee’s “Why So Serious?” album is set for April 29th. SHINee will be performing on KBS Music Bank for the first time at 6:10 PM KST today, and continue performing on shows throughout the weekend.