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SM Entertainment‘s ‘S.M.ART Exhibition‘ has been brought to a successful conclusion with high praises!
Running from August 10th to the 19th at the Coex in Seoul, the exhibition brought in 15,000 international fans alone in a show of technological advancement and digital power. The exhibiton attracted much attention as the first of its kind to combine elements from both the entertainment and IT industry. SM Entertainment collaborated with a number of global companies to create new content specifically for the event.
A total of 30,000 attended the exhibition, with international fans amounting to 50% of it and truly demonstrating SM’s role as a global brand. Living up to its name, the exhibition featured many sights to see like stars displayed on panorama screens made to appear right before the eyes of fans along with 3D and holographic videos to make the experience truly magical.
A tree-style screen standing at a height of 13 m also featured special opportunities for fans to make video calls with their favorite stars, as well as other interactive displays where fans were able to dance alongside stars in a video display.
Gabbie Pincutter from San Francisco stated, “I fell in love with how realistic SHINee‘s hologram videos were, as if they were right before my eyes. There were a lot of interactive contents where you could actually experience everything for yourself instead of just watch. I don’t know where the time went with all of the fun I was having.”
Lisa Deerman from Germany added, “I visited the exhibition for the second time to see it one last time before I returned to Germany. My favorite was the 3D theater hall and the Genie video show. Should they open the exhibition in Germany, I’d love to experience it all again.”
The exhibition concluded with a special arts feature in collaboration with Gana Art where up and coming artists could submit art work using the artists of SM as their inspiration. Girls’ Generation‘s Yuri specially announced the awards on the 19th.
The exhibition will continue on next year in a world tour fashion starting with Taipei, Taiwan in April.
Source: Sports Chosun
Shared by: joAnnwashere @ shineee.net
As the meaning of the world becoming one through music, SM Entertainment proclaimed themselves the virtual nation, ‘MUSIC NATION SMTOWN‘, before the performances at ‘SMTOWN LIVE WORLD TOUR III in SEOUL‘.
At the beginning of the event a parade was held where representative fans from 30 countries including South Korea, The United States, Canada, France, Great Britain, Germany, Italy, Australia, Spain, and Poland entered the stadium holding their nation’s flag and distributing flower bouquets to each SM artist.
At the end of the parade, TVXQ raised the ‘SMTOWN’ flag, declaring the beginning of ‘SM Nation’.
In addition, singers Kangta and BoA read their declaration speeches tying the event together. Kangta stated, “We want to thank all of the fans that came from all over the world to join us for this concert. Music is the middleman that allows all people to feel as one. I am proud to have lived as a musician. We will trust in our potential and work hard at all times to be remembered as part of history.”
SM Entertainment stated, “The world fights through difficult times through music. Music has the power to genuinely move people. Although we speak different tongues, we come together through SM’s music. We decided to make a virtual nation called SMTOWN. We welcome all who were invited as the people of music nation SMTOWN.”
Meanwhile, the concert seated 40,000 audience members, displaying SM’s power as a music nation.
Are you a citizen of music nation ‘SMTOWN’?
Source + Images: StarToday, StarIn, StarN
On August 18th, SMTOWN held their 4th concert stop of the year for their “Live World Tour III” at the Olympic Stadium in Seoul. Previously, the concert opened its first show at California (Anaheim), Taiwan (Hsinchu) and Japan (Tokyo).
The Seoul concert was reported to have fans streaming in from all the world including those from the United States, France, UK, Italy, Sweden, Poland, Australia, Brunei, Germany, Kazakhstan, China and Japan, recording 40,000 fans attending.
Artists who participated in the Seoul concert included – Kangta, BoA, TVXQ, Girls’ Generation, SHINee, f(x), EXO-K, EXO-M, Super Junior, Zhang Liyin, CSJH The Grace DANA&Sunday, Chu Gayeol and Kim Minjong. Performing for a span of 4 hours, all together, SMTOWN’s 52 artists performed 51 tracks!
SMTOWN first began their Asia Tour in 2008 before expanding it as a World Tour in 2010. This is their 3rd year performing World Tours as SMTOWN. Together, SMTOWN concerts brings a repertoire of idols to fans all over the world, spreading the love of K-Pop music.
The Seoul SMTOWN concert officially opened their virtual nation, “MUSIC NATION SMTOWN,” with the two seniors of SM Entertainment, Kangta and BoA. “MUSIC NATION SMTOWN” was first introduced in the Anaheim concert, which showed videos that read the quotes: “Miracle of Music, United As One. Music Nation. SMTOWN.”
Recently, Virtual Passports were released for purchase so fans could join their new virtual music nation, successfully uniting K-Pop fans all over the world.
Following the opening of “Music Nation SMTOWN” and revealing its flag, Kangta, BoA, TVXQ’s Yunho and Changmin, Super Junior Yesung, Girls’ Generation’s Taeyeon, SHINee’s Jonghyun, f(x)’s Luna, EXO’s Baekhyun, D.O, Chen and Luhan took the stage together to sing H.O.T’s “Dear My Family,” which was composed by Yoo Youngjin.
Shared by: joAnnwashere @ shineee.net